birthing my brand made me a woman

Throughout our walk of life, we move through various archetypes. Energies we embody. Living currents that shape how we love, create, lead, and belong. They rise, soften, dissolve, and return again, always guiding us through seasons of expansion.

When I birthed my brand, something within me shifted within those archetypes. I felt myself moving from Maiden to Mother without actually realising it. And no, not in the biological sense (I'm not a mother yet!). But in the energetic, emotional, and spiritual sense.

the maiden who birthed a business

When I first birthed my business into the world, I was still very much in my Maiden energy. The Maiden is young and beautiful. She is curious, hopeful, romantic about life (and men). She trusts easily. She believes in goodness. She longs for connection. But she has her shadows too. She waits to be chosen. She seeks belonging outside herself. She shrinks to remain lovable. She fears outgrowing others.

That was me. I was still quite insecure. Making repetitive mistakes, irresponsibly. Still searching for home in relationships that were not always healthy. I longed to feel safe. I looked to authority figures for reassurance. I wanted validation. I wanted to be certain I was “doing it right.”

Mothering myself felt almost impossible. I felt young

… not in playfulness, but in fragility. And when it all came crumbling down and I went through an intense heartbreak, I birthed my business. And birthing something from pain and "insecurity" does not make it less sacred. In fact, it makes it deeply human.

a business is a rite of passage (especially for the woman)

A business is not just an income stream or a cop-out (even though those are also good reasons). It is devotion. It is truth. It is your medicine made available to humanity.

When you dare to share your work with the world, you are saying:

This is what I believe in. This is who I am. This is what I stand for.

That is not small. And yet, so many women soften their power to make it more digestible. We hide behind being “soft.” We play small so we won’t intimidate. We avoid being too visible in case we are rejected, misunderstood, or outgrown.

Because when someone critiques your business, it can feel like they are rejecting you. Like your medicine doesn't matter. But here is what I’ve learned as I’ve grown –

The people who do not see you were never meant to walk with you.

becoming a mother

Over months and years of tending to my business, I felt something deepen within me. The Mother archetype began to arise.

The Mother is not just nurturing, she is discerning. She protects what she has birthed. She knows where her energy belongs. She understands cycles. She knows that growth requires death.

She gives generously through creation, service, holding space but she also knows when to rest. When to tend to herself. When to say no.

She is steady. She is wise. She does not need to be chosen, she chooses.

And slowly, I began to mother myself. Through boundaries. Through clarity. Through devotion to my purpose. Through daily rituals that nurture my body and soul.

I no longer feel like I am searching for someone to tell me who I am. I know why I do what I do. I know who I do it for. I feel like a medicine woman, not because I have all the answers, but because I trust my own inner knowing and embodied wisdom. Birthing my business matured me. It asked me to become the safety I once sought externally. It required me to anchor into myself.

our brand a s a womb

I call myself a Brand Doula, because branding (when done deeply) is not about design alone. It's sooo much more. It's about guiding a woman as she follows her calling, as she releases her doubts and steps into her power.

Let me tell you – your brand can hold you, if it is aligned. If it mirrors your truth. If it is built from your heart, not from strategy or aesthetics alone.

When your brand is rooted in who you truly are, it becomes a container strong enough to hold your evolution. You can move from Maiden to Mother. From insecurity to discernment. From seeking validation to embodying wisdom.

A client once told me after we completed her brand that she felt like she had given birth for the second time in her life ^... the first to her child, the second to her brand. And that is exactly what it is.

Branding is initiation. It is remembering your power. It is choosing yourself. It is allowing your work to reflect the woman you are becoming, and not the girl who was wa

iting to be chosen.

And the most beautiful part?

You do not lose the Maiden. You simply anchor her playfulness in wisdom. You carry both. Soft and steady. Wild and discerning. Nurturing and powerful. A woman who knows her medicine, and dares to share it.