why your brand should not be built around your offerings
Updated: Aug 30
One of the most powerful reminders I share regularly with the women I work with is that the tools, modalities, courses, and certifications we collect throughout our lives are not our medicine. Our medicine is us. It lives within our bodies, our hearts, our lived experiences, our wounds, our joys, our stories, our way of seeing the world. This is where embodied wisdom lives.
And of course, there is immense value in learning. I looove love love learning. But knowledge only becomes wisdom when it has moved through us, when it has shaped us, changed us and when we have lived it. Humans rarely connect to information anymore, we connect to truth and to resonance. And resonance is something that can only be deeply felt on an energetic level.
So souls come to us because they feel understood, related to. They may finally see parts of themselves reflected in us... maybe because we dare to speak truths they have not yet found the words for themselves, yet.
I am a woman of many stories and many versions of myself (I have always wanted to write a book about them because there is so much to share!) I am a woman who has chosen life over and over and over again. A woman who made decisions that sometimes still keep her awake at night. The woman who has loved deeply, lost deeply, broken her own heart and had it broken by others. The woman who ended up in a cult in desperation, the woman who spent years living out of a backpack, searching for freedom across continents. The woman who had to learn (repeatedly) that no place, person, or experience could give her what she was unwilling to give herself. Many of those scars still ache from time to time, naturally.
But the question is would I change any of it? Absolutely not.
Every heartbreak, every "wrong" turn (no such thing as wrong, just lessons in disguise), every season of confusion and chaos became part of the medicine I carry today. I do not (yet) have many certifications on paper. However, I would call myself a devoted student of life and teacher, love, creativity, and the human experience; and perhaps that is why I have come to trust that the work we share today may not be the exact work we share tomorrow.
Our businesses evolve because we evolve. Our offerings shift because we shift. And I believe personally that this is not inconsistency or "fickleness" (aka commitment issues). It is simply: desire and aliveness. Which is why, when women come to me feeling overwhelmed by all their ideas, passions, projects, and offerings and feeling like it's almost impossible bringing all this together into one brand, I always always share the same truth with them 〰
The medicine is you. The medicine is not the certificate, niche, most "salesy" offer. And your brand is the vessel that holds your medicine and mirrors the woman (you) behind it. Your offerings are the ways your medicine chooses to express itself in this season of your life.
When we understand this, we allow ourselves to take the pressure off and to relax into the journey of nurturing a brand. We stop trying to squeeze ourselves into a perfectly curated online presence or identity even. Maybe we stop endlessly reinventing ourselves every time we grow. Maybe we stop believing that clarity lives outside of us. And instead, we begin birthing from a deeper place. A place rooted in who we are rather than what we sell, because honestly there are very few truly unique offerings left in the world. The market is soo saturated that almost every modality, service, framework, and strategy already exists in some form. And that's okay, as there is one thing that has never existed before and never will again:
It's your way of expressing truth, your perspective on things, your lived experience, your energy, and of course your medicine. This is why people choose one mentor over another, or one healer or brand doula over the other. Because they trust her, they feel her. They resonate with the way she has genuinely embodied what she teaches. I used to question why woman would reach out to me as their brand designer since I already knew so many talented ones... and that's when I realised that they felt resonant with me as a person. Yes, they loved my design-style too, but mostly they related to me as a human behind the brand.
And I truly believe this is where devotion comes in. The devotion to yourself and your path to remembering who you always were beneath all those layers of doubt and protection. Devotion to the medicine that life has been cultivating within you all along. But also, having a devotional practice that always invites you back into your heart. The women who come to me often mention the way they felt seen within my writings and I believe that it's because I spend so much time tapping into that space and also treating it as a part of my day-to-day, a ritual that i don't just do once and forget about it. A ritual that flows with me through my own day, my own seasons and those of my business.
So earlier this year, I had the honour of guiding a circle of eight through exactly this exploration inside a thirteen-day cacao dieta and embodiment journey called Devotion to Your Medicine. Together, we opened the space under the new moon in taurus (earth) , journeyed through these 13 days held by the four elements, and closed with the full moon in sagittarius (fire). All this held by the spirit of mama
cacao inviting us to soften deeper into our bodies and hearts. Together, we explored what it means to trust our (creative) voices again, honour our sensitivity, reconnect with our bodies, remember our purpose, and create from a place of devotion and feminine flow while still being held by a form of structure. Because oftentimes the greatest shift is not learning something entirely new, but usually it is finally remembering what has been within us all along. While our offerings, modalities, and even the work itself may evolve throughout our lives, there is usually one thread that remains unchanged – our heart's intention. A deeper intention woven through every chapter, every heartbreak, every lesson, every creation, and
every offering we bring into the world. The reason we chose this path in the first place. And when we lose touch with that deeper why, our work can begin to feel heavy, performative, or disconnected from the woman creating it.
This is why devotion matters... devotion to the truth that lives beneath it all, to your body, your creativity, your guiding values, your voice and to the medicine that life has been cultivating within you through every experience you have ever lived.
And because the journey was so profound and well received, I have now opened the second round of Devotion to Your Medicine. I would love to meet you there.
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