Saskia

Most of what the industry teaches about branding is surface level, and that's not an accident.

We move forward, then inward. We expand, then contract. We question, surrender, and begin again. And somewhere within that spiral, the brand slowly grows its roots, and takes shape. Not just visually (through logos, colours, imagery) but on the inside, through identity.

A client once told me after we completed her brand that she felt like she had given birth for the second time in her life ... the first to her child, the second to her brand. And that is exactly what it is.